My Secret Life on the McJob
Au$45.00
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Lessons from Behind the Counter Guaranteed to Supersize any Management Style
By Jerry Newman
McGraw Hill
*EDITOR'S CHOICE*
Stock 2
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Detailed description:Once upon a time, a PhD went to work at McDonald’s… and what he found was illuminating.
Jerry Newman, a college professor who has taught business courses in the US for nearly 30 years went under cover as a bottom run worker for the biggest names in fast food including McDonald’s and Burger King.
Newman found that fast food chains were the perfect petrie dishes for covert research: high-pressure, high-volume businesses with high employee turnover. The pecking order was also crystal clear from fry cook all the way up to store manager.
Of the seven restaurants where Newman worked, some were high-morale, high-productivity machines. Others were miserable, misplaced circles of hell.
Yet one common trait stuck out from them all: each restaurant’s respective manager determined the climate of the work environment.
This is an intriguing book littered with examples of real life experiences of customer interaction and the difference Newman’s response made, as well as objective commentary. It is written in a clear, friendly, easily-followed format. This is not a traditional academic textbook, but an easily-read, enjoyable book, packed with good advice for anyone in retailing – Editor.
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