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Up Against the Wal-Marts
Detailed description:What can you do to keep your business afloat - and thriving - when mega retailers like Wal-Mart, Target, Best Buys, Bunnings or Big W offer thousands of products under one roof and at impossibly low prices? Up Against the Wal-Marts offers proven strategies to transform your business into a true David in a world of Goliaths. While this is an American published book, its lessons are as relevent to Australian retailers feeling the squeeze from the growing ranks of majors and mini-majors. In this book you'll learn how to: * Attract customers, win their loyalty threough exceptional value, in contrast to the big guys' low, low prices'. * Identify and hire a winning staff that wil know your products and customers the way no giant retailer ever could. * Convert more sales opportunities by tailoring your approach to specific customer types. * Manager your cash flow, anmd analyse critical data to quickly improve your business' productivity, efficiency and financial strength. This updated edition of the book also gives you a huge selection of tools to help you spot new trends, troubleshoot financial issues, gauge customer satisfaction, leverage promotional opportunities, and more. There are also more than a dozen new and updated profiles of companies that have staked out strong and profitable positions for themselves alongside the huge chain stores that are often lethal to under-equipped, smaller operations.
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