|
|
The Specialty Shop
Detailed description:When you first start out in retail it can be hard to find the right information to help build your business. Here's the answer! This lively and practical book reveals our passion for the shops and the things we love has the potential to become a lucrative and lifelong business. The Specialty Shop will show you how to bring magic to your retail business and create a world all of your own, one which will bring you years of enjoyment, fulfillment and profit. Dorothy Finnell has spent the last 20 years in search of the most fascinating, imaginative and successful shops in the US, Europe and Australia. In The Specialty Shop she offers sensitive and thoughtful advice from 32 owners who have turned their creative vision into a thriving business. Readers will meet shop owners from Los Angeles, Sydney, Boston, Melbourne, Washington DC, Paris, London and Venice. Chapter titles include: * Planning Your Business * Ambience, Decor and Display *Location, Location, Location * Finances * Customer Service and Hiring and Training Personnel * Marketing, Advertising & Promotion * Bringing the Community Inside * Your Grand Opening (The Australian stores featured are Husk in Collins St in Melbourne, Juel in Woollahra, Sydney.)
Customers who bought this item also bought
|
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Copyright © 2006 Octomedia Pty Ltd. All rights reserved.
