CATS – The Nine Lives of Innovation

It is said that curiosity killed a cat. But have you ever seen one die of curiosity?

Stephen Lundin believes the old saying about cats is designed to keep you in your place, to throttle your greatest gift, your curiosity.

It is also said that cats have nine lives.

The Nine Lives of Innovation have been developed to provide a structure to a rather diverse set of ingredients that make up innovation. By accessing the potential of any of the nine lives Lundin argues that we can boost our personal ability to innovate even though there are forces all around us trying to kill our curiosity.

By using a metaphor of a cat to describe an innovator, Lundin taps into the benefits and challenges of innovation.

He describes a cat as the following:

1.      An everyday human being who learns how to release his or her creative potential and develops the skills and understandings critical to innovation.

2.      A curious person

3.      An invaluable corporate asset

4.      Someone who likes fish!

5.      The secret to growth and prosperity for most organisations.

Dr Stephen Lundin is a writer and filmmaker with a rich history in business, management and graduate level education. His best-selling book Fish! Has continuously been a weekly Wall Street Journal bestseller and monthly Business Week bestseller for more than four years. Fish! Has been published in 34 languages with over 4 million copies in print worldwide.