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Marketing Success
Detailed description:Marketing Success draws upon the real-life practical experience of businessman Tony Gattari, who headed up the Harvey Norman Computer and Communications division, overseeing the growth from $12 million to a massive $565 million in nine years. Through his experience and working as a corporate/business advisor and trainer to over 100 businesses worldwide, with fellow co-author Shaun Mooney, the book highlights the power of marketing. Here you will learn low cost practical marketing strategies to create a perception of value so to eliminate the issues of “price”. This hard hitting, no nonsense book is a must read for all those in business who desire to accelerate their sales and profits immediately! It is essential reading for business owners and not for profit organisations. Achievers Group owner and MD Tony Gattari, whose expertise and passion for business runs deep. Tony was GM for Harvey Norman Computer and Communications Division where he oversaw the growth of the division from $12 million to $565 million in nine years. He has been the MD of a public listed company and CEO of a successful technology company. Tony is also the co-author of The Pillars of Business Success, Marketing Success and is also a contributor for Secrets of Top Sales Professionals Exposed and Secrets of Marketing Experts Exposed. About Shaun Mooney Shaun is a director of Achievers Group consults in the areas of sales, marketing and operations whose clients have ranged from retailers, manufacturers, suppliers and the water industry. Shaun also commentates and writes articles for various business and trade publications, such as Inside Retailing, CEOonline, and Bicycling Australia. His articles are read by over 200,000 people a month. Shaun is also the co-author of The Pillars of Business Success and Marketing Success.
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