Success in Store
Au$44.95
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-How to Start or Buy a Retail Business, Enjoy Running It and Make Money
FREE! Bonus book. How to make Great ads for (sm) all Business: 99 Real world Ad Ideas to Kickstart your business today. Coupon inside - p.253
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Detailed description:-How to Start or Buy a Retail Business, Enjoy Running It and Make Money
By Geoffrey Heard and Gordon Woolf, with an introduction by Dick Smith
Practical advice on how to start or buy a retail business, enjoy running it and make money.
This Australian book was written by people who run their own small businesses and have either owned and run a vairiety of small businesses or been closely involved with them.
Geoffrey Heard is the owner of Worsley Press, a small business publisher and bookseller. After a career in journalism, Heard has most recently worked as a small business marketing and advertising consultant, working mainly with small retail businesses.
Gordon Woolf learned about retail in after-school hours in London's East End. At 15 he was running a greengrocery and he worked on market stalls and in bands while starting out in journalism. In Australia, he held a half share in a bookshop in Kings Cross and later a convenience store in a rural town.
The first edition of this book sold out - this is th updated, second edition, which includes a whole new chapter - hands-on advice on how to advertise and promote your store using real world examples. It makes for a practical handbook to starting a store or buying a store, any other kind of retail business - even a market stall - enjoy running it and make money - by people who have done it and helped others do it.
One example of practical advice the authors quote: how a small retail store turned a sale into a community event - cleared old stock, sold more, made a profit, raised cash for a charity, had fun and had customers making sure they were on the invitation list for next year.
CONTENTS:
A message from Dick Smith
Why a Retail Business?
You call these “business tools”?
Going into retail: exploring the idea
The next step: looking
A new venture: starting a store
Buying your store: in detail
Running your store
The internet store
The grab-bag
Growing: planning & first moves
Proven ways to grow your business
Advertising for Success
Selling your store
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Inside Retailing Magazine Annual Subscription
Inside Retailing Magazine delivers essential knowledge and insight into trends, issues and events of importance to the retail industry. This full-colour glossy magazine is published bi-monthly and attracts quality columnists who are experts in their field.
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