The Art of Being Chosen - Save 25%
Secrets of Success from the Giants of Retail.By Martin Butler
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Intimately affecting the lives of everyone on the planet, retail is the world's largest business. But what does it take to be truly successful in this highly competitive and cut-throat arena? Face to face, Martin Butler interviewed nearly 100 of the world's most successful retail bosses and now takes you behind the scenes of their victories.
From New Zealand to New York, China to Cape Town, this ground-breaking book delivers extraordinary access to some sensationally big thinking from the biggest names in retail including: Wal-Mart, Carrefour, Tesco, Macy's, M&S and Starbucks.
This robust and exhaustive two-year research programme has led Martin to identify six guiding principles for retail success – no matter how large or small a retail business may be. From Aldo to Zara, this revolutionary book includes 54 easily digestible case studies, packed full of insight and innovation.
To thrive, retailers must look to establish a competitive edge. This book will show them how.
"This book is like getting the world's leading retailers to help you run your shop…" Ian Cheshire, CEO of Kingfisher Worldwide
"Another gem from Martin Butler - required reading for anyone looking for retail success." Sir Stuart Rose, Chairman and CEO, Marks & Spencer (UK & international)
"Learning from the great entrepreneurs of our time, if I'd read this book when I started out I think our success would have been greater and faster." Jack Smith, founder, The Sports Authority. (USA, Japan & China)
"If you can't learn from this book perhaps you shouldn't be in retailing or you've been in it too long!" Hugh Perrett, founder, Pak 'N Save. (New Zealand)
"A book to be congratulated for the quality of its research and the light it has shone into many of the world's leading retail Corporations." Jesus Echevarria, CCO Inditex (incl. Zara) (Global)
"A must read for anyone who cares about customer perception, market differentiation and effective leadership." Len Roberts former CEO, Radio Shack (USA)
"I found this book to be superbly focused and very succinct!" Jeremy Hobbins, Li & Fung (Great China)
"I am particularly impressed with the collection of shared experiences from industry leaders; each with an in-depth perspective and varied approach to retail." Casey Lim, COO, Sprint-Cass (Singapore)
Born into retailing, Martin Butler is a true hybrid, part retailer, part marketer and uses this unique combination to inform his thinking. During a distinguished career in advertising and marketing he has worked in top inter-national agencies including the Grey and Saatchi & Saatchi networks. In the 1980s he became one of London's youngest advertising agency owners by launching his own company, which he then built into one of the largest privately owned advertising & marketing groups in the UK. He has now sold his company but continues to enjoy working with retailers, running practical workshops on his books and regularly speaking at business schools and international conferences around the world.
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