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What Great Retailers Do
Detailed description:Here are 50 ways to make your shop a winner! Author David Jenkin began his retail career as a sales assistant. He has been a buyer, store manager, area supervisor, merchandising executive, state general manager – and in his 40s was appointed regional CEO and director of The Myer Emporium. Later, through his own company he created innovative retail concepts, consulted on large-scale shopping centre developments, advised governments on retail strategy and retail projects and has been a board member of three national specialty retail chains. This book is a collection of invaluable tips, advice and examples of retailing excellence selected by a master of the trade, and refreshingly Australasian in their relevance. It includes case studies on The Sussan Group, Gloria Jean’s, Dymocks, Autobarn, Kemenys, The Body Shop and Bakers Delight. Here’s what several leading retail executives had to say about this book: “Great practical wisdom based on examples from successful retailers. Retailers must buy this book (before it’s too late for their business!” – Peter Irvine, MD and joint owner: Gloria Jean’s Coffees. “…basic and full of common sense. Anyone starting in retail, or in retail for some time, will find great value in this book” – Janine Allis, founder and CEO of Boost Juice. “Whatever level in retail, the reader will benefit from the depth of experience which enriches every chapter. I found it compulsive reading, very rare for me in a book that isn’t crime fiction” – Graeme Wise, executive chairman, Body Shop Australia. By David Jenkin
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