The Starbucks Experience
Au$29.95
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5 Principles for Turning Ordinary into Extraordinary
Joseph A Michelli
McGraw Hill
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Detailed description:Since 1992, Starbucks’ share price has soared 5000%! What are the secrets to this company’s phenomenal success and growth?
The genius of Starbucks’ success, advocates Joseph Michelli in The Starbucks Experience, lies in its ability to create personalised customer experiences, stimulate business growth, generate profits, energise employees and secure customer loyalty – all at the same time!
This book contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world’s most admired companies. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there – the ‘partners’ – and the special experience they create for each customer.
Michelli reveals how you can follow the Starbucks way to:
- Reach out to entire communities.
- Listen to individual workers and consumers.
- Seize growth opportunities in every market.
- Custom-design a truly satisfying experience that benefits everyone involved.
Filled with real-life insider stories, eye-opening anecdotes and solid step-by-step strategies, this fascinating book takes you deep inside one of the most talked-about companies in the world today.
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